We’re proud to announce the launch of our WhatsApp platform. This exciting innovation enables our customers to create and manage their orders via WhatsApp – at no cost to them.
“We have integrated with the WhatsApp Business API to allow our customers to both create money transfer orders as well as managing their account details” says Oliver O’Brien, Head of Strategy and Business Development at Mukuru. He added, “It has taken a few months, and being one of the first to market, the overall process of integration has been relatively smooth sailing.”
One of the many benefits is that the technology can work anywhere. Mukuru customers can be in any country in which the company operates and still interact with Mukuru via WhatsApp. The service is multilingual and has been translated into French, Shona, Ndebele, Chewa, Sesotho, and Portuguese. Customers can easily request to chat with an agent in their home language.
Mukuru prides itself in ensuring the safety of their customer transactions. WhatsApp’s end-to-end encryption applies to all interactions, which means that even WhatsApp cannot see the contents of a user’s messages to Mukuru.
“The introduction of WhatsApp will not replace our existing methods of sending money, rather this is a new and innovative use of existing technology that helps to replace inefficiencies of the old (SMS/USSD).”said O’Brien.
Adding to Mukuru’s long list of industry firsts, the addition of the WhatsApp Business Solution simply allows the company to provide an even more convenient, safe and reliable service to their customers.