GDPR. Now those are four letters that we’ve heard a lot lately. What does GDPR mean and how are you impacted?
What is the General Data Protection Regulation (GDPR)?
All companies based in the European Union (EU), or those that process EU citizens’ personal data, are under the jurisdiction of GDPR (the European Union’s new General Data Protection Regulation). This groundbreaking privacy law went into enforcement on 25 May 2018.
GDPR is a set of laws which regulates the processing of personally identifiable information (PII). The law applies to individuals, companies, and/or organizations who process or handle the PII of citizens of the EU. GDPR will replace the EU Data Protection Directive, and presents some important changes that all Mukuru customers should be aware of. GDPR requires a freely given, and specific consent from your new and existing subscribers.
If ever requested by one of our customers, we should be able to explain how we collected your personal data, and what it will be used for. At Mukuru we only use the data to verify your account and we will never share your data with any external party. The only other purpose for holding this data is to occasionally communicate with you. We also make it easy for you to send a request for downloads, account changes or to completely remove your personal data.
Mukuru commits to providing a safe environment for all our customers.
How do I know if I’ve given “consent” to process my personally identifiable information and associated data?
GDPR emphasises the importance of building a trusting relationship between Mukuru and our customers. Since GDPR goes into enforcement today, storing and using your personally identifiable information and associated data without their consent is illegal. We will therefore never attempt to do so. We have updated our Privacy Policy and are legally enforced to adhere to the rules set out by GDPR. Once you sign up with Mukuru you will tick a box agreeing to our Terms and Conditions, which will include us abiding by the rules.
What if you want to make changes to your details?
If you’re under the jurisdiction of GDPR, we recommend reviewing your Mukuru data to make sure it includes your personal data processing consent.
Deleted data can include Facebook profile information, any custom fields, tags, email addresses, phone numbers, and even their LiveChat discussions with your Facebook page Messenger.
